My core role was focused on building engaging consumer campaigns. Starting from concept development, I created campaigns to tell a powerful story that resonates with and empowers the consumer. As a natural component, I also strategized how to apply the concept consistently across all applicable channels. I saw campaigns all the way through to finding visual solutions, producing assets, and pitching in wherever needed whether art directing photo shoots, sketching storyboards, overseeing print proofs, etc. Clients I worked with include Suzuki Motorcycles, Starbucks, Driscoll’s Berries, Universal Studios Hollywood & Orlando, Duncan Hines, Valvoline, Pokemon, and Martha Stewart.