Roles: UI/Web Design, Digital Media Design, Social Media Design

Client: Capital One Cup

 

Capital One Cup awards the winning Men's and Women's NCAA Division 1 college athletics programs with a combined $400,000 annually. Findings showed that users came to the previous site only to check the standings, and the site lacked any social component. I successfully designed a hub where users can view Capital One Cup's Instagram, Twitter, and Facebook feeds in one place. Additionally I built in the weekly top performance video, and the current standings for an easy to use, quick-view single page layout. 

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Visits to the site increased with this consolidation of content, as did time spent on the site.