Roles: Art Direction, 3D Effects, Graphic Design

Client: Suzuki Motorcycles of America

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This campaign was the launch of the 30th Anniversary of Suzuki’s flagship product: the GSX-R sportbike. Not only were we announcing the milestone model, the bike had been fully redesigned and engineered. I developed this concept to show the bike breaking boundaries; going from the heyday of it’s past to being the future-legend of years to come. I created 3D particles, and composited them coming together to form the bike, representing the culmination of years of testing, racing, and engineering that have gone into this year’s model.

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